Creative Benefit Solutions Limited

“CTC’s market knowledge and expertise combined with their ability to deliver best of breed software has made them the ideal partner for making the modern workplace market a success for us.”

David White, Managing Director, Creative Benefits Ltd


Creative Benefit Solutions (CBS) is a full-lifecycle financial solutions business that designs services to fit the needs of individuals and organisations wherever they are on their financial journey.

CBS work for better outcomes for employers, employees and individuals by combining award-winning auto enrolment, employee benefits, workplace pensions, and wealth management expertise into a single go-to solution.


At the onset of Auto Enrolment, CBS wanted to launch a Master Trust that was easy for the employers to register, set up and use. As the initial business is all high volume and low margin it was extremely important that the solution be fully automated and scalable.


CTC deployed AE Direct to handle all the Auto Enrolment registration and ongoing assessment. 

AE Direct provides an intuitive, client centric web portal supporting the payroll administrator through each payroll period’s regulatory activities of AE compliance. AE Direct is payroll system agnostic and includes generation of all regulatory communications and reporting. 

AE Direct also provides a sophisticated administrative portal, powered by CTC’s wider administration capabilities, to support ongoing management of employee data.


AE Direct has been a continuing success for CBS and as of 1.11.19 processes: over 14,000 employers and 150,000 employees every month are helping CBS to be one of the very few profitable Master Trusts. 

CTC and CBS are continuing to work together as strategic partners to innovate in the workplace pensions market.

Contact Us

Request a callback for further information about our services.

Sunley House

4 Bedford Park



0800 689 4739

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